Leo is now
LEO, HAWTHORN EAST
KOKODA PROPERTY
A CHARMING,
CHEEKY CHARACTER.
Featuring 90 apartments across 6 levels, Kokoda Property’s Hawthorn East development was designed by Artisan Architects with interiors by Hecker Guthrie.
Claire Skinner created a unique and playful personality for the development to celebrate its youthful target market. LEO is bold. LEO is style. LEO is now.
The iconic mint palette and playful polka dots became synonymous with our enigmatic friend LEO.
A detachable ‘Guide to the Good Stuff’ within the main brochure promoted LEO's enviable lifestyle
on offer.
Staking LEO’s claim above
a competitor’s sales suite, the outdoor billboard campaign confirmed
‘LEO is better’.
CREDITS
Concept & Creative Direction: Claire Skinner
3D Rendering: KIK, Location Stills Photographer: James Braund, Retouching: Visual Thing, Copywriting: Julie Wallace, Printing: Bambra Press, Paper: Spicers, DOP: Ewen Allport, Video Editing: Picture Start Productions, Display Suite Signage: Sign Group Australia, Folio Photography: Visual Thing
Claire created this brand at her former agency Catalyst with design by Melanie Barnes.
