Coming of Age
DOTTI
THE JUST GROUP
NEW ATTITUDE,
COOL CONFIDENCE.
Dotti is an Australian girl’s go-to for fashion. Initially known for its ‘Barbie Doll’ pink colour palette and ‘girl’s best friend’ brand positioning, Claire Skinner helped Dotti grow up.
‘So dotti’ evoked a bold new attitude, staking its claim as an aspirational authority in style with cool confidence.
From stitch tags to totes,
casting talent to art directing campaign photoshoots, Claire championed Dotti’s new attitude and visual aesthetic.
The ultimate ode to the evolution
of the Dotti girl, Claire Skinner directed Dotti’s L’Oreal Melbourne Fashion Festival Pop-up Show in the heart of Melbourne’s CBD.
A whimsical tribute to innocence and beauty,
an iconic ballerina breaks free from a gigantic jewellery box.
A magical mix of Dotti
girls follow her lead, showcasing the latest looks infused with pop-culture references from angelic to anarchist,
royal to rebellious.
So unexpected.
So fearless.
So dotti.
CREDITS
CONCEPT, CREATIVE DIRECTION & DESIGN: CLAIRE SKINNER
‘Boys’ Club’ featuring: Jennifer Gilmore, Photographer: Gen Kay, Hair & Makeup: Julia Green, ‘J’Adore Dotti’ featuring: Phoebe Tonkin, Photographer: Liz Ham, Hair & Makeup: Max May, L’Oreal Melbourne Fashion Festival Pop-up Show: Jewellery Box construction: Christopher Lambert, Animation and Display Pty Ltd, Event Photography: Lucas Dawson
Claire created this work at her former agency Venus Advertising.
