Luxury has
a new address
CAPITOL GRAND, SOUTH YARRA
LK PROPERTY GROUP
WINNER 'BRAND CAMPAIGN
OF THE YEAR' AREAS
THE JEWEL IN
MELBOURNE’S CROWN.
Capitol Grand is a luxury residential and retail destination rising above the iconic crossroads of Toorak Rd and Chapel St, South Yarra. As the tallest building outside of Melbourne’s CBD, Capitol Grand by LK Property offers 450 six-star residences across 50 levels, unprecedented amenity and luxury retail precinct.
For a landmark like no other, Claire Skinner created a brand like no other, weaving an intoxicating spell around the luxurious attributes of the unrivalled address.
AS THE FACE OF CAPITOL GRAND, ACADEMY AWARD WINNING ACTRESS AND GLOBAL STYLE ICON, CHARLIZE THERON, PERFECTLY EMBODIED THE ENIGMATIC BEAUTY AND SOPHISTICATION OF THE BRAND.
Claire Skinner collaborated
with photographer James White
and Academy Award winning cinematographer Dion Beebe
in Los Angeles.
Capitol Grand featured
3D rendering and animation by Floodslicer, with Melbourne lifestyle photography
by Andy Vukosav.
Claire’s vision and creative direction spanned all facets of the campaign, every touch point exuding exquisite decadence.
Capitol Grand celebrated its launch at the F1 Australian Grand Prix, Virgin Australia Melbourne Fashion Festival & Mercedes-Benz Fashion Week Australia (Sydney).
Capitol Grand was awarded
‘Brand Campaign of the Year’
at the AREAS.
CREDITS
CONCEPT, CREATIVE DIRECTION & DESIGN: CLAIRE SKINNER
LOS ANGELES, USA
STARRING: CHARLIZE THERON, DIRECTOR / PHOTOGRAPHER: JAMES WHITE, DIRECTOR OF PHOTOGRAPHY: DION BEEBE ACS / ASC, STYLING: ROB ZANGARDI & MARIEL HAENN, HAIR: ENZO ANGILERI, MAKEUP: PATI DUBROFF, PROP STYLING: DAVID ROSS, STILLS PRODUCTION: ART DEPARTMENT, STILLS PRODUCERS: GISELLE KELLER, MARY JEAN RIBAS, STILLS RETOUCHING: LUNATIX DIGITAL, FILM PRODUCTION: LOOKING GLASS FILMS, FILM PRODUCER: JUNE GUTERMAN
MELBOURNE, AUSTRALIA
3D RENDERING & ANIMATION: FLOODSLICER, AERIAL PHOTOGRAPHY: LENSALOFT, LOCATION STILLS PHOTOGRAPHER: ANDREW VUKOSAV, LOCATION STILLS PRODUCTION: COCO PRODUCTIONS, LOCATION STILLS RETOUCHING: VISUAL THING, COPYWRITING: CLAIRE SKINNER & DENNIS MARCHESE, PRINTING: BAMBRA PRESS, PAPER: K.W.DOGGETT FINE PAPER & SPICERS, OUTDOOR SITE SIGNAGE: BRINER, EVENT ACTIVATION: HARRY THE HIRER, WITH BRAND ROLLOUT, WEBSITE, PR AND MEDIA: LK PROPERTY GROUP
