Big on style and boutique in size, Peregrine Projects’ 36 apartment development needed a big campaign for a modest budget. Positioned just moments from Chapel Street in Prahran, Ascui & Co. Architects design featured clever ideas and luxe surprises for all apartments, great and small.

Inspired by the urban neighbourhood, Claire tapped into Prahran’s true spirit – a mash up of glam and grunge. A place where opposites attract. And an address locals are fiercely proud to call their own. Claire wrote a poem as the brand manifesto for the project along with playful headlines that evoked a sense of place and pride. Hand lettering the typography, Claire created a one-of-a-kind typeface rich in personality and raw energy.

In naming the development, Claire imbued the brand with a clever mix of youth and cool. Zac gets Prahran and Prahran gets Zac. Teamed with a bold red colour palette, fashionable imagery celebrating the local flavour and hexagonal pattern inspired by the façade, Claire ensured Zac had a strong visual language that separated it from the pack.