A symbol of truth, clarity and strength. A captivating powerful presence. Discover the mystique of Obsidian. Offering darkly romantic residences across 21 levels, Brisbane’s new jewel in the sky is a dramatic interplay between architecture and an extraordinary natural wonder.
Inspired by architect Cottee Parker’s use of sharp curves, dark palette and reflective facade, Claire Skinner created a brand that honoured the striking architectural form and amplified its enticing allure.
A dark volcanic glass formed as molten lava cools, Obsidian’s rich black lustre has intrigued for centuries. Prized by ancient cultures for its reflective surface, razor sharp curved edges and alluring aura, Obsidian’s mythical powers to protect and awaken have long been revered.
Truth. Precision. Power. Claire Skinner’s cleverly crafted narrative connects the development’s distinctive qualities with those of Obsidian itself, creating a landmark address that defies convention and, like its elite residents, defines its own destiny.
Casting the mesmerising Morven MacSween as Obsidian’s enigmatic muse, Claire explored the themes of reflection and self-perception with renowned photographer Justin Ridler. Campaign imagery was captured in camera with the experimental use of obsidian, mirrors and glass, complemented by FKD Studio’s 3D rendering and local photography by Toby Scott. Enhancing the brand concept and paying homage to the location as Brisbane’s best-kept secret, Claire designed a ‘Little Black Book’ for residents to uncover the hidden pleasures of Milton.
Concept, Creative Direction & Design: Claire Skinner, Featuring: Morven MacSween (THE.mgmt), Photographer / Videographer: Justin Ridler, Styling: Emily Ward, Hair & Makeup: Belinda Zollo, Producer: Monica Clapcott, Hart & Co, 3D Rendering, Animation & Film Editing: FKD Studio, Location Photographer: Toby Scott, Aerial Photographer: HexFlix, Copywriting: Dennis Marchese, Printing: Gunn & Taylor, Paper: Spicers, PR & Social: Papermill Media