Designed by globally renowned architects Hayball, with interiors by Singapore based Ministry of Design, Chester & Ella represent Brisbane’s newest and luxurious architectural icons by Kokoda Property.
Positioned at the corner of Chester and Ella St, Chester’s chiselled edges contrast Ella’s curvaceous form, combining to create Newstead’s most exclusive address. Offering 170 residences across 18 levels and a bespoke 3 and 4-bedroom Penthouse Collection, Chester sets the scene with unrivalled, resort-style amenities.
Taking inspiration from the iconic street names, along with referencing legendary duos in history and popular culture, Claire’s branding brings the enigmatic characters of Chester & Ella to life.
Casting Jaymes Triglone as ruggedly handsome Chester and Anna Davoll as the free spirit Ella, Claire collaborated with Australian photographer Jake Terrey, stylist Karla Clarke, makeup artist Sarah Tammer and hair stylist Koh. Led by Claire, the stellar crew hit the streets of Brisbane alongside location photographer Toby Scott, complemented with a studio shoot in Sydney. Original music composed by Taro Creative provided the perfect dreamy mood for Chester & Ella’s laid back luxury.
Just like Chinese philosophy’s yin and yang, Chester & Ella’s contrasting personalities complement each other and give rise to something far greater. Clever thinking meets effortless cool. Chester & Ella reflect both rational and emotional desires, creating a unique brand language that cleverly meets both.
Concept, Creative Direction & Design: Claire Skinner, Featuring: Jaymes Triglone (Chadwick Models) as Chester, Anna Davoll (Vivien’s Models) as Ella, Photographer / Videographer: Jake Terrey, Styling: Karla Clarke, Hair: Koh, Makeup: Sarah Tammer, Producer: Matthew Chee, Chee Productions, Production: Liz Roberts, Viviens Creative, 3D Rendering & Animation: FKD Studio, Original music: Taro Creative, Location Photographer: Toby Scott, Aerial Photographer: Aerial Advantage, Copywriting: Julie Wallace, Printing: Gunn & Taylor, Paper: Spicers, PR & Social Media: Papermill Media