Gisele, South Yarra
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LK PROPERTY GROUP
Project Description
A SOPHISTICATED SEDUCTION

In the heart of one of Melbourne’s most desired suburbs, LK Property Group’s development at 300 Toorak Road, South Yarra demanded an exclusive brand befitting its illustrious surrounds.

Inspired by an elegant, multi-faceted perfume bottle, Rothelowman’s shimmering jewel will offer 76 residences across 5 levels, above a cosmopolitan restaurant and retail precinct below.

Gisele was born from luxury and sophistication, to reflect her affluent buyer’s every desire. A distinctly feminine creation, Gisele juxtaposes strength with vulnerability, and decadence with simplicity. Claire sets the mood with a quiet, understated beauty that intrigues and entices.

Mysterious darkness is offset by ethereal light. A dramatic world where architecture, design and luxury are brought to life through evocative imagery. The majesty of a wild stallion. The elegance of a rare diamond. The power of a woman who will never be possessed. The intoxicating allure of the unattainable.

CREDITS

Concept, Creative Direction & Design: Claire Skinner, 3D Rendering: 3fold Design, Copywriting: Julie Wallace, Retouching: Visual Thing, Printing: Camten, Paper: K.W.Doggett Fine Paper, Video Editing: Picture Start Productions

Claire created and designed this brand at her former agency Catalyst.

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