From research to strategy, ideation to design, Claire immerses herself in creating brands from start to finish. Her innate ability to distill a brand’s distinctive personality and core messaging, is equalled by her creative talent and hands-on approach to develop its visual and spoken language.
Matching wondrous imagination with dedicated delivery, Claire goes above and beyond to create one-of-a-kind. Taking pride in both the detail and big picture, her creative vision, infectious passion and trusted team of creative collaborators combine to make magic happen.
Brand Strategy & Positioning, Naming & Identity, Ideation & Concept Development, Logo Design, Creative Direction, Art Direction, Photography, Copywriting, Print Design, Website Design, Advertising, Signage
Property, Fashion, Luxury, Lifestyle
Collaborating with Australia’s elite property developers, Claire specialises in creating iconic brands for the country’s leading residential developments. Capturing essence of place, personality and pride, Claire sets the stage for dreams to take flight and desire to take hold.
From a place of sanctuary to the pinnacle of achievement, marketing property transcends the rational. Our homes are inexplicably and intricately linked to how we perceive ourselves, and the dreams of a future we aspire to live. Claire harnesses the emotional, and conveys the intangible, to connect with your purchasers on a deeply personal level, unique to product, location and market.
Her extensive experience in marketing property and fashion perfectly fuses with her passion for architecture, interior design and urban culture, to create brands that continually set new benchmarks and redefine the industry.
Claire’s 19 year creative journey has spanned the globe, developing and refining her craft at leading advertising agencies and design studios in Melbourne, London and Manchester, before launching her own business in 2014.
Claire has had the honour of working with a diverse list of industry greats, amassing a wealth of knowledge and experience. Her former clients include epicurean darling De Bortoli Wines, fashion favourite Dotti, shopping destinations Chatswood Chase and Highpoint, luxury hotel and casino Crown Melbourne, corporate giants Telstra and ANZ, and international icons Toyota, Fiat, Motorola, McCain Foods, New Balance and Dulux.
Over the past 7 years, Claire has worked with Australia’s leading property developers including LK Property Group, Kokoda Property, Peregrine Projects, Lend Lease, Australand and Metricon alongside renowned architecture firms Bates Smart, Jackson Clements Burrows, Rothelowman, CHT Architects and interior designers Hecker Guthrie and Carr.
Throughout every step, the hallmarks of Claire’s philosophy can be seen. Unrivalled passion for her craft and her clients, in the never-ending pursuit of creating beauty with heart.